Katie Typeface Material

Earlier today I designed the last of the deliverables for studio brief 3, directly above you can see the name badge we were told to design. The brief directed the badge to be 90 x 45 mm. I decided to make mine digitally, just because that's where I'm most comfortable. Something else I designed was a small square poster, it offers a brief explanation into my intentions and the processes I went through to get my finished Typeface:

"Katie is a font designed in order to personify herself. She is cool, friendly and laid back with just the right amount of class and order. Taken from actual samples of handwriting, Katie has distinguishing characteristics including a stylised ‘y’, and a lowered ascender height, complementing the design and again reflecting her own writing style."

Katie Poster

Here's a quick poster I knocked up in order to contextualise the Typeface I've designed for Katie. It links back in to the early research we did, when I asked who she thought would play her in the film of her life she responded with Ellen Page which I agreed with. From that I decided a good test for my Typeface would be to see if it fit with a film poster, and I'm convinced it does. The lowercase casual tone of the Typeface compliments the feel of the film.

Changing the Characteristics of Glyphs

In todays lesson we looked at physically manipulating characters by hand. In the examples below you can see how I changed the properties of this serif Typeface, by removing them, rendering it a completely new glyph. It's interesting to see how, by doing something as simple as this you don't just change how it appears, you change connotations associated with it too. Serifs and San Serifs can often symbolise different things.

Here in these last two photographs I've chosen an example I was particularly fond of: It's a manipulation of Ariel. The letter 'R' has always stood out for me with this font; a poor rendition of Helvetica it may be, but the weight variation on the leg of the R is inexcusable, it's absolutely hideous. My version, where the leg is uniform and angled straight outwards is much better in my opinion.