This post follows up the previous Creative Networks brief. The reason I’m presenting them separately is because I spearheaded this brief as creative leader on our team; so this specific event project was more a taste in creative direction as much as it was in producing artwork. Thursday the 3rd of March, Leeds College of Art played host to a range of creative professionals under the banner ‘The Future of Colour and Application’, and invited Dennis Parren, Kit Miles and Blond & Bieber to present workshops within the college. Once again it was my task along with James and Ashley to complete a range of material for the event.
Speakers that joined us on the event night:
- Kit Miles
(Textile Designer)
- Dennis Parren
(Multidisciplinary Artist)
- Blond & Bieber
(Textile Design Duo)
Concept
Since the theme of the night was focused entirely on the future and application of colour, that had to be the focal point of the concept. I saw the night as a ‘journey through colour’, as though the students would discover more about it as the night went on; I tried to parry this effect within the posters themselves. Discovering and understanding the striking potential of colour. Considering the target audience would once again be students throughout the college, the concept translated quite effectively, as it would serve to be the basis for a poster that was more than just a plain piece of 2D design.
Development
Myself and Ashley developed the concept of revealing colour and applying it to our posters through a brainstorming session, where we decided that a double-skinned poster with removable credit card sized information flyers could be removed to reveal the same image behind but in colour. The images (of various pieces of work created by the guest speakers) were supplied by the Creative Networks team and were exceptionally striking. Using a series of practical processes, we were able to produce three well crafted posters that were interactive. This also addressed an improvement where both posters and flyers could be part of the same design, saving time, money, and materials. I decided on all of the aesthetic attributes of the design, layout was important and type hierarchy left the information to be read appropriately from the viewers perspective. Due to the images being the forefront of my designs, I structured the work in such a way that each poster could ‘host’ the image whilst looking seamless; this is where the idea for a ripped and overlayed effect between image and type was implemented.
Artwork & Evaluation
The posters were very well recieved throughout the college for their tangible nature, the tear-off flyers that revealed the colour image recieved positive feedback. As mentioned, we created the three large A2 posters that went up before the event, and a range of slightly modifed, smaller A3 pieces that were sent out by the LCA external engagement team to industry. Unfortunately, due to unforseen complications, we were unable print an extra series of posters for the cafeteria area where the event space is, so we were limited to vinyl wayfinding and the posters we had on hand. It’s also worth mentioning that there is a digital GIF version of one of the posters that demonstrates the removal and colour exposing effect, this is accessible on the USB drive I submitted and is filed under the same brief, or on my website here:
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