The
difference between the module this year, and the equivalent module last year,
is the weighing up of expected returns on my efforts. This time last I’d have
been more happy to engage with projects or briefs that could be otherwise
described as ‘hypothetical’, but that’s been completely phased out of my work
know and it shows. I’ve tried to do almost everything I’ve involved myself in
for a purpose, for an ‘as close to real life’ outcome as possible, because
quite frankly I’m bored of producing creative work for a submission folder that
never gets used or seen. I’ve adopted this approach from the start, and can
evidence this in the structure of my brief template that I designed at the very
beginning of the year. I designed it as though it were a ‘real brief’, that
wouldn’t only justify as a good collective piece of information about the
project, but could be binding between a client and myself too. Now that I’m
furthering my progression into the creative industry, I won’t have to modify the
brief template I’ve made myself (with the exception of module codes and
academic specific requirements), it’s instantly applicable as a real word brief
template that I can take to any client for any brief, and that’s been good
practice in itself.
The
way I approach a brief still hasn’t really changed much in the last few years,
I still adopt a process that covers most aspects of the brief. What has changed
is the amount of technical skills I have on hand. I’ve either added to my
arsenal, or upgraded my abilities in that field. For example laser cutting: I’d
now consider myself a user that’s capable of helping others on this software
after completing various briefs where I’ve had the chance to independently explore
the capabilities of the technology.
It’s
not just been a case of completing work that was always for clients, this year
though, which could be argued as a commercial approach to design. I’ve stayed
true to the natural creative in myself too and completed briefs that I thought
were visually engaging, and ‘fun’. Because for me realistically I see the line
between doing design work to pay the bills and doing creative work for the
sheer joy of it getting somewhat blurred. I do think though it’s a case of time
management, and making time for the work you enjoy doing, even if it’s personal
stuff on the side. Which leads me to my final point: In the last couple of
months I’ve developed a personal week by week calendar/to do list, and it’s definitely
something I’ll be taking with me into whatever field I go.
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